Directory going live

The time has come, folks!

The Open For All directory will go live tomorrow (Monday 27 September) and we can’t wait to connect consumers & businesses who share the same values of equality, inclusion and freedom of choice.

In less than two weeks our campaign has amassed nearly 3,000 followers on social media and the messages we’re receiving suggest the directory will be very much in demand:

An exciting development this week: we’ve introduced a new feature allowing business owners to manage their own listings, including toggling their profile from ‘Public’ to ‘Offline’.

We did this because we’re actively listening to business owners and their feedback is important to us. We know that while the overwhelming majority want to trade freely and remain ‘open for all’, some are nervous about declaring that publicly; especially if their state government is talking about making vaccine passport enforcement mandatory.

If you are a business owner in this category, we hope that handing you complete control of your profile gives you peace of mind.

It is important to remember that there’s still time to stop this discriminatory regime in its tracks. The UK government recently scrapped its vaccine passport plans following widespread opposition. We have a window of opportunity to achieve the same here in Australia if enough businesses, consumers and politicians take a stand.

A few messages of thanks:

Firstly, thank you to everyone who has helped spread the word about this campaign. Whether you’ve told a friend, shared our posts on social media or hit the streets with our flyers; you are helping us connect with business owners and grow the directory.

Please keep it up. There are nearly 2.5 million registered businesses in Australia and many still don’t know we exist! There is strength in numbers and we need your help to bring everyone together.

Secondly, thank you to members of the media who have reported on Open For All. While none of the big players picked up on our media statement about the campaign’s launch, Daniel Teng (Epoch Times) and Gavin Ivey (The Current Motion podcast) did reach out and interview us. We are grateful for their fair and balanced coverage regarding vaccine passports.

Thirdly, thank you to the volunteers who have pitched in and offered up their skills, free-of-charge; especially Mianne, who has been working hard on the front-end of the business directory to ensure it is mobile-friendly.

We are putting in long hours behind the scenes, fitting our work on Open For All around our day jobs and family commitments; but it is worth it to see this community grow… and hopefully, to put an end to division & segregation here in Australia.

With thanks,

The #OpenForAllAU team

Categorized as updates


  1. Thank you so much for being a voice of unity and harmony in this ever more crazy world. Looking forward to supporting these businesses who are brave and sane enough to say no to this type of discriminatory behaviour. A great example of leadership and true Australian spirit. 🦋

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